Website Audits include but are not limited to:

1. SEO (Search Engine Optimization) Audit

On-Page SEO

  • ✅ Title tags are unique and optimized

  • ✅ Meta descriptions are present and compelling

  • ✅ Header tags (H1, H2, etc.) used appropriately

  • ✅ Focus keywords are present and relevant

  • ✅ Alt text for all images

  • ✅ URLs are clean, descriptive, and keyword-rich

  • ✅ Internal linking is logical and strategic

  • ✅ No broken links (404 errors)

Technical SEO

  • ✅ Sitemap.xml is submitted and up-to-date

  • ✅ Robots.txt file is configured correctly

  • ✅ Website is crawlable and indexable

  • ✅ Canonical tags are properly used

  • ✅ Structured data (schema markup) implemented where applicable

  • ✅ Mobile-friendly/responsive design

  • ✅ Site speed is optimized (under 3 seconds load time)

2. User Experience (UX) & Design Audit

  • ✅ Consistent and professional branding

  • ✅ Clear navigation/menu structure

  • ✅ Accessible content hierarchy and layout

  • ✅ Mobile responsiveness across devices

  • ✅ Legible fonts and readable color contrasts

  • ✅ Engaging CTAs (calls to action)

  • ✅ Minimal pop-ups/interruption

  • ✅ Clear contact information & accessible forms

3. Performance Audit

  • ✅ Page speed performance checked via Google PageSpeed Insights or GTmetrix

  • ✅ Optimize images (compression without quality loss)

  • ✅ Minify CSS, JavaScript, HTML

  • ✅ Lazy loading for offscreen content/images

  • ✅ Browser caching enabled

  • ✅ Use of CDN (Content Delivery Network)

4. Security Audit

  • ✅ SSL certificate is installed (HTTPS)

  • ✅ No mixed content issues

  • ✅ Admin areas protected

  • ✅ Up-to-date CMS, plugins, and themes

  • ✅ Security headers in place (e.g., Content-Security-Policy)

  • ✅ Regular backups are scheduled

  • ✅ CAPTCHA or spam protection on forms

5. Content Audit

  • ✅ Content is original and not duplicated

  • ✅ Pages have clear purpose and relevant keywords

  • ✅ No outdated or irrelevant content

  • ✅ Proper grammar and spelling

  • ✅ Blog or news section updated regularly (if applicable)

  • ✅ Multimedia content used strategically (images, videos, infographics)

6. Analytics & Tracking Audit

  • ✅ Google Analytics (or equivalent) is installed and tracking correctly

  • ✅ Google Search Console is connected

  • ✅ Conversion goals set up

  • ✅ Heatmaps/session recordings (e.g., Hotjar, Clarity) in place

  • ✅ UTM tags used for campaigns

7. Legal & Compliance

  • ✅ Cookie consent banner implemented (GDPR/CCPA compliant)

  • ✅ Privacy policy, terms of service, and disclaimer pages are present and current

  • ✅ Accessibility standards met (WCAG 2.1 compliance)

8. Functionality Check

  • ✅ All forms function correctly and send confirmations

  • ✅ Social media links work and open in new tabs

  • ✅ Third-party tools (chatbots, CRMs, etc.) integrated properly

  • ✅ E-commerce (if applicable) functions: cart, checkout, product pages

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